Social media can be a powerful tool for marketers, and Facebook is one of the most influential social media sites around. One simple way your company can harness the power of Facebook to boost your business is by sharing posts from your blog on your business Facebook page.
This will help you in many ways, including:
When we are working with a client and re-vamping their website, or building a new one from the ground up, we always ask “Would you like to blog on your website?” We have found that question is one that many people are very quick to say “No.” But after we explain the benefits [original content, content, content is king in the eyes of Google!] and the idea resonates for a while, we usually get the “What does blogging entail, how hard is it and is it REALLY going to benefit myself and my business? question.
Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success. Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!
You want the same look everywhere. By ‘everywhere’ I mean:
I don’t think it would be an understatement to say that in the past five years social media has absolutely exploded! Facebook has an estimated 700 million worldwide users and Twitter has about 50 million tweets being sent per DAY. If you have your own business and you do not have a web presence via either a website, Facebook page or Twitter account you may be missing out on reaching as astonishing number of people that can potentially turn into new clients or customers. But before you get too excited we need to chat… You need goals and a strategy. Otherwise you have a Facebook page and Twitter account but what’s the point if you don’t know how to properly utilize it? Just to say you have one? OK, so your prospective client or customer goes to your Facebook page to “Like” it. Great! Are you providing them with any useful and engaging content? The social media world can be very intimidating to someone that is not familiar with it at all. However, I think everyone has been convinced and can agree that social media is now necessary for the survival of a business in today’s world. And if it’s not necessary, it always helps.