Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success. Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!
You want the same look everywhere. By ‘everywhere’ I mean:
Why You Should Comment On Blogs To Build Your Brand
If you have your own business then you know how important it is to get your brand “out there.” By now you also know how important it is to have a strong web/social media presence if you expect your company to survive and thrive amongst your competition. Part of the strategy to meet your goals and build your brand should be to actively blog comment.You should also be participating in the conversations in and around your brand’s niche. There’s a whole lot going on in cyberspace regarding you company’s specialty, I guarantee it! And why wouldn’t you want to be an active participant? If you aren’t, you are probably missing out on precious dollars that I know you would love to have.
I read a lot of blogs each and every day and I am very thankful to Google Reader for keeping it all organized for me, but I am even more thankful to all of the bloggers out there that keep the original, awesome content coming! If you read other blogs, I guarantee that you will come up with some ideas that could help your future blogging efforts or that may help you to market your brand more effectively. Either way it’s all good stuff.