Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success. Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!
You want the same look everywhere. By ‘everywhere’ I mean: