Social media can be a powerful tool for marketers, and Facebook is one of the most influential social media sites around. One simple way your company can harness the power of Facebook to boost your business is by sharing posts from your blog on your business Facebook page.
This will help you in many ways, including:
When we are working with a client and re-vamping their website, or building a new one from the ground up, we always ask “Would you like to blog on your website?” We have found that question is one that many people are very quick to say “No.” But after we explain the benefits [original content, content, content is king in the eyes of Google!] and the idea resonates for a while, we usually get the “What does blogging entail, how hard is it and is it REALLY going to benefit myself and my business? question.
Inconsistent and/or inaccurate branding of a business can make it difficult for people to understand who you are, what you are doing and why your business exists. Many small businesses tend to put branding on the back burner and focus more on growing their business. This is a big mistake because your brand can be the key to your success. Keep in mind that your brand is also your company’s face to the world and people need to be easily able to find you. You want to start tweeting your brand, networking your brand, advertising/promoting your brand, but most importantly, be consistent!
You want the same look everywhere. By ‘everywhere’ I mean:
I am sure by now you have heard and seen the term “SEO” and if you don’t know what it means, I am sure you have either Googled or asked a friend, “What does SEO stand for or mean?” It stands for Search Engine Optimization. Now you’re asking yourself “What does it mean to optimize a search engine?” And Do I really need it? If you want traffic to your website then “YES!” you not only need SEO, your website/business’s survival and growth depends on it. Many business owners don’t realize they need it, but once we begin to list the advantages, it becomes very clear that SEO is necessary.
There are millions of websites with billions of pages. Only the top 10 web pages are listed on a Search Engine Result Page (or SERP as you may have seen it written in some text). To Google, these 10 web pages on the first page of the SERP are the most relevant and valuable results for the keywords you used for your search.
I follow Chris Brogan on twitter and today he visited the Borders in South Portland, Maine. He signed a few copies of his new book Social Media 101 and Trust Agents and then sent out a tweet that they were sitting there on the shelf just waiting to be purchased. I happened to be in the area and scooped them both up. I cannot wait to start reading them. In the new few weeks I will report back to you on what I thought of them both.